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The sale of real estate is often provoked by a spontaneous decision.
It is not a lie that the property you want to sell is able to provide you with a set of banknotes, but the truth is that it will not be immediately. The combination of market conditions combined with the lack of experience and knowledge of your broker can lead to an agonizing sales process and your property under Murphy's marketing laws to be positioned in the minds of potential buyers as a lame offer. At this point, we appear to give you this invaluable information.
1.To determine an appropriate price for the property
This is probably one of the most important things in the whole process. Why? If your price is too low (below market), you will most likely make a quick deal.
In case the set starting price is well above the market price, then you are doing a direct and very kind service to your competitors. This way, each buyer will compare the prices of your competitors with yours, which is higher.This is very easy,accessing the speed and data of the internet. Add to that the fact that there are many colleagues in the real estate market who start from scratch with the idea of gradually lowering their price slowly over time and hope that someone will "hang up", creating an ideal environment for competition.
You do not need to try different gymnastics. Even if you are an expert in marketing, as well as advertising your property the "perfect" way, it will not be easy to sell it if it is not at an adequate market price.
Starting from a high pricing also creates preconditions for the property to stay longer in the market space, and everything that stays spoils. The closer the property is to the real market price, the faster and painlessly it sells.
The other option is to look at how the properties in the area are doing by referring to the internet. Without this action, it is clear that there is no way out, but the chance of getting confused and misjudged by this approach is also not small. Most of the prices there are set in exactly the same way. The seller looks on the Internet for properties similar to his. Obligatory subconsciously MISS the advantageous offers, look for those that are at a price close to the one he wants, with some of his internal arguments he is convinced that this is how the properties go and sets a price for his own.
In order to orient yourself correctly, it is good to know a simple and time-proven formula. You take an average price for the area housing with parameters like yours. For example, you see that apartments for 60,000 euros are being advertised en masse. Then you take the price of the cheapest such property and somewhere in the middle is your price.
Of course, there may be deviations, depending on the condition and some specifics of the home.
The other method is intuitive, but you have to be in the industry for it. Sometimes it's really easier to consult with someone in the field if you don't care about researching yourself.
2.With or without an intermediary?
This question is difficult to answer.
If you have not sold till know and do not have much experience, you better trust a professional.The experience tells that selling it "yourself" is only based on the pricing.You sold quick?Means you sold to cheap!
3.The more brokers, the greater the chance
This is one of the most popular and toxic misconceptions, capable of poisoning sales in its infancy.
READ CAREFULLY HERE!
What actually happens when you give the property to more companies. Those who have chosen to be correct and advertise it at the price indicated by him, fall into a stupid situation, because the incorrect ones declare it on their own much cheaper. This automatically throws them out of the game and they remain mostly incorrect. The in-correctness is supported by the carelessness and lack of interest on the part of the sellers how their property is offered, which in practice harms themselves. Indifference remains, even when they find out.If you think that the more brokers"advertise" your propert is better?The opposite is the truth!You create an internal competition the decreases the credibility and value of your property!
So here are some rules:
Rule 1.
If you are going to sell either categorically without an intermediary or only with one. THE ELECTED and not accidental intermediary bent over this, being much more motivated to work specifically on the offer and channel his work to it, and not just keep it in mind somewhere in between all others. First, that he has a material interest and second, that he has been given a vote of confidence, which he must justify. This way you make the most of the agency's resources, the most important of which is his word. The advantage is that the company advertises a large number of properties AT ONCE (usually hundreds), while you can place only 1 ad in different places, because you have 1 property.
For all these ads, the agency receives calls that take the form of customer lists, and these lists swell over time. Once you assign someone to work for you personally, your property will be offered to all suitable buyers you notice have come from calls to other properties, not to yours specifically. This can only happen if someone is interested in working for your property, otherwise the ad will serve to attract customers who go elsewhere.Work for your property while undercutting its price,often without your knowledge,to attract more customers to send elsewhere,where they are intrested.
Another plus is that if REALLY someone works for you, you have the opportunity to take advantage of advertising in advance. Broker put your property "on the market".That means that YOUR BROKER decides the eforts he will put in.If he is exclusive marketing your property,that broker will use all efforts to get it sold.
Which means that the broker will "invest" in advertising.Your broker will pay extras tomake your property a VIP property.If a deal happensqyou pay,if it doesn't,you don't pay.
2.If the property is for renovation, do not invest money in it
In case the apartment you have declared for urgent sale is for renovation, do not invest anything in it, except for some small cosmetics. This advice, although rare, is sometimes a double-edged sword, but in general, according to the unwritten laws of immobile, a repair will neither speed up your sales nor be able to get your money back. They will simply be swallowed up like a black hole. Everyone who comes to see the property takes the improvements for granted and so these improvements will remain only for you and your pocket. In addition, everyone has some idea of how things should look, so do not waste.
Better make your price a little more attractive, through the method of reduction.
3.Empty the property and refresh it
Get rid of unnecessary furniture and junk from the apartment. This is in case you have not decided to sell it with the furniture.
Firstly, that the areas look bigger when the property is empty and secondly, the old furniture and crowded rooms can suppress the imagination of the buyer. All these thoughts are subconscious, so do not underestimate them.
Once you free up space, clean and refresh the property well. Many people buy based on emotions. Make your property evoke positive emotions, not the other way around.
- My Vision Real Estate
- Str. Kozyak 21A, Ent.A, Office 2, Lozenec, Sofia City (Sofia)